Privacy Policy — Pure Casino UK

Protecting the personal data of our players and site visitors is a priority at Pure Casino. This privacy policy explains what information we collect when you register, deposit, play, contact our team or simply browse the site, how we use it and how we keep it secure. It applies to everyone who visits our platform and to every registered account holder.

What information do we collect?

We collect only the information we need to run Pure Casino and to meet our legal duties as a UK-facing gambling operator. Because we are the platform itself, this data is held and processed by us directly rather than by an unrelated third party.

The main categories are:

  • Identity and verification data — your name, date of birth, address, nationality, and copies of documents such as a passport, driving licence or utility bill. We collect this at registration and, where required, before a withdrawal, in line with the know-your-customer (KYC) checks set out in our Terms and Conditions.
  • Account and transaction data — your username, password (stored in hashed form), email address, deposits, withdrawals, wagering and bonus activity, and any messages you send our support team.
  • Technical data — your IP address, device type, operating system, browser, session logs and cookie identifiers, gathered automatically when you use the site.

Pure Casino services are strictly for adults aged 18 and over. We do not knowingly collect data from anyone below the legal gambling age, and any account we identify as belonging to a minor is closed and its data deleted.

How do we use your data?

We use your data only for clearly defined purposes, and each purpose is tied to a legal basis under UK GDPR and the Data Protection Act 2018.

  • Operating and securing your account — to open, run and protect your account, and to detect fraud or abuse (performance of contract; legitimate interests).
  • Identity verification and AML checks — to confirm who you are, screen against sanctions lists and prevent money laundering (legal obligation).
  • Support and communications — to answer your questions and act on your complaints (performance of contract).
  • Responsible-gambling monitoring — to spot signs of at-risk play and apply protective measures (legal obligation; legitimate interests).
  • Marketing — to send offers and product news only where you have opted in, and you can withdraw consent at any time (consent).

Who we share data with

We share only the data that a partner genuinely needs to do its job, and only where a lawful basis applies. The main recipients are:

  • Payment processors and card providers, to handle deposits and withdrawals.
  • Identity-verification and anti-fraud providers, to run KYC and sanctions checks.
  • Regulators, tax authorities and law-enforcement bodies, where we are legally required to disclose.
  • Our own group companies and IT suppliers acting on our instructions.

If any of your data has to leave the United Kingdom, we make sure appropriate safeguards apply — for example, a UK adequacy decision or Standard Contractual Clauses. We do not sell your personal data to unrelated third parties for their own marketing.

Data protection and security

Pure Casino applies a layered set of controls to keep your data safe. In practice this means:

  • Encryption of sensitive information in transit (TLS) and at rest, including passwords, which are stored in hashed and salted form.
  • Strict access controls, so that only staff who need your data for a specific task can see it, and only for as long as they need it.
  • Segregated, monitored servers, regular security testing, and formal procedures for detecting and responding to incidents.

No online service can promise to be completely immune to attack, and we do not make that promise. What we can promise is that we treat data protection as an ongoing responsibility, not a one-off exercise.

How long we keep your data

We keep your data only as long as we need it. Account and gameplay information is held while your account is active and while it may still be relevant to a support case or dispute.

Identity-verification records, transaction data and other information covered by UK anti-money-laundering rules are kept for a further period after your account closes, because we are legally required to retain them. Where a specific rule sets the length of that period, we follow it.

Your rights under UK data protection law

Under UK GDPR and the Data Protection Act 2018, you have the right to:

  • Access the personal data we hold about you and receive a copy.
  • Rectification of any information that is inaccurate or incomplete.
  • Erasure of your data, subject to the limits described below.
  • Restriction of how we process your data in certain situations.
  • Objection to processing based on legitimate interests, including direct marketing.
  • Portability, so you can move your data to another service.
  • Withdraw consent at any time where processing is based on consent.

Your erasure right does not override records we must keep to meet anti-money-laundering and licensing duties. You can also complain to the Information Commissioner’s Office (ICO) at ico.org.uk.

Cookies and tracking technologies

Cookies are small text files a site places on your device so it can remember you or measure how the site is used. Pure Casino uses essential cookies to keep you logged in and to run the games, analytics cookies to understand how the site performs, and marketing cookies where you have consented. You can accept, refuse or delete cookies at any time in your browser settings or in our on-site cookie banner. Blocking essential cookies may stop parts of the site from working.

Changes to this policy

We may update this privacy policy from time to time — for example, when the law changes, when we launch new features, or when we improve how we protect your data. We post the current version here and update the “Last updated” date above.

How to contact us

For any privacy request or question, please contact:

Please include the email you registered with, a clear description of your request, and, if you are asking us to verify your identity, a copy of an ID document — this helps us respond quickly and securely.